Making Experiential Sports Marketing Work for Your Company

Making Experiential Sports Marketing Work for Your Company

There are many reasons a company would want to be involved with experiential sports marketing. It is a powerful and engaging marketing tool that is growing in popularity.  Unlike any other marketing tool, it gives the consumer the opportunity to touch, feel and share...
Meet Chris Stroud – PGA Tour Pro Golfer

Meet Chris Stroud – PGA Tour Pro Golfer

“When I was nine years old, I watched Davis Love III win a big tournament;  I turned around and told my father ‘That’s what I want to be when I grow up.'” Chris Stroud is featured in GEICO NOW’s Fall/Winter 2015 magazine. See Chris on the...
Property/Casualty Insurers’ Policy: Continue Sponsoring

Property/Casualty Insurers’ Policy: Continue Sponsoring

From     FEB 1, 2010 Auto and home insurance category remains one of the most active, sponsoring wide variety of property categories. If there is anything close to a constant in the sponsorship industry these days, it is the consistent interest in the medium on the...
Financing a dream

Financing a dream

Golfweek Magazine Tuesday, February 26, 2002 By SCOTT HAMILTON Senior Writer Tom DeCaprio will be the first to tell you there’s nothing small-time about what he’s doing. Though he’s a 38-year-old former college golfer who’s grinding on mini-tours, chasing a dream of...
Caveman Mentality: Geico’s Sports Spend Increases Examined

Caveman Mentality: Geico’s Sports Spend Increases Examined

From The Sports Business Daily.com  July 29th, 2009 Geico has “generated a nearly ubiquitous presence at sporting events,” and the company has “more than doubled its advertising during sporting events on television even as others have cut...
It’s not easy, but Geico is doing it.

It’s not easy, but Geico is doing it.

In this article by Tim Lemke in The Washington Times on Wednesday, July 29, 2009 they discuss how Geico utilized the caveman and the gecko at Nationals Park and the Verizon Center.   The article showcases the innovation of Geico marketing through the coordinated...