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Mills Marketing Initiates And Negotiates Ground Breaking, First Ever, NWSL Partnership Agreement On Behalf Of The Washington Spirit

We are excited to announce that Mills Marketing & Communications recently initiated and negotiated the Washington Spiritfirst ever National Women’s Soccer League local broadcast partnership.  The landmark partnership between The Washington Spirit, Monumental Sports Network and NBC Sports Washington includes local live television game broadcasts and digital broadcasts as-well-as cross-promotional activities.

As part of the agreement, Mills Marketing is representing The Washington Spirit in sponsorship marketing efforts.  We are actively looking for sponsors including; naming rights, game broadcast partners, signage sponsors, various promotional partnerships, activation partners, and digital sponsorships.

Please contact Drew Mills directly if you are interested in Washington Spirit sponsorships or if you want to explore a similar type of consulting agreement for game broadcasts and partnerships.

Mills Marketing is a full-service sports marketing agency. Negotiations, scouting new opportunities, placement, trafficking, handling invoicing and accounting – we do it all. Of course, this includes the creative process with spots, signage, and activations. We’re also very experienced with introducing clients to sports marketing and resolving any questions or concerns they might have. That’s why we provide initial consultations for those considering sports marketing.

If you want more information or would like to schedule an initial consultation, please contact Drew Mills at 301-208-9130 Ext 1023 or email at dmills@millsmktg.com.

The full press release is listed below.

Washington Spirit, Monumental Sports Network and NBC Sports Washington Announce Broadcast Partnership

January 30, 2019

Boyds, Md. and Washington, D.C. (Jan, 30, 2019) – The Washington Spirit, Monumental Sports Network and NBC Sports Washington have finalized a groundbreaking broadcast partnership which will provide local TV and digital broadcasts of a minimum of 12 Spirit games during the 2019 National Women’s Soccer League (NWSL) season.

In addition, the Spirit will participate in cross-promotional activities with Monumental Sports Network and NBC Sports Washington, providing fans with a new level of access to the Spirit through original content on and off the field.

Fans throughout the Mid-Atlantic region will have the opportunity to view Spirit games on Monumental Sports Network and NBC Sports Washington as women’s soccer takes center stage in 2019, a year highlighted by this summer’s FIFA Women’s World Cup in France.

Expected World Cup-bound players, including U.S. Women’s National Team rising stars Mallory Pugh and Rose Lavelle, will represent the Spirit this season as they compete in the world’s top women’s professional soccer league.

NWSL players helped 13 countries qualify for the 2019 Women’s World Cup, and the overwhelming majority of the current U.S. Women’s National Team player pool is represented across the NWSL’s nine clubs. The NWSL is home to many of the biggest names in women’s soccer, including Marta, Alex Morgan, Carli Lloyd, Christen Press and Tobin Heath, among many others.

Spirit games will be shown live on Monumental Sports Network and NBC Sports Washington in both the lead-up to, and in the aftermath of the Women’s World Cup. With the new landmark broadcast partnership, fans will see an unprecedented level of women’s soccer coverage across the Monumental Sports Network and NBC Sports Washington platforms.

The Washington Spirit were represented during negotiations by Drew Mills, President of Mills Marketing and Communications Inc. based in Rockville Maryland.

Subscribers of Monumental Sports Network will now have access to live Spirit games in addition to Washington Mystics, Capital City Go-Go, Washington Valor, Baltimore Brigade, collegiate and high school games as well as 52 weeks of exclusive shows, on-demand access to Capitals and Wizards games aired on NBC Sports Washington, and VIP events and ticket opportunities. Fans can visit getmonumental.com for more information.

A full broadcast schedule for the 2019 season will be unveiled in the coming weeks, following the release of the NWSL regular season schedule.

Quote Sheet:

Washington Spirit CEO Larry Best: “On the day I was hired I said we were going to greatly improve the Washington Spirit experience for our players and fans. Our partnership with Monumental Sports Network and NBC Sports Washington is part of fulfilling this commitment. Our fans will have greater access to viewing our matches, and our players will have unprecedented exposure for their world-class play on the field. I’m proud that the Spirit are the first NWSL club to establish this type of partnership and I am delighted that our brand is associated with the best in the business. It doesn’t get better than Monumental Sports Network and NBC Sports Washington.”

Washington Spirit midfielder Andi Sullivan: “This agreement with Monumental Sports and NBC Sports Washington is truly groundbreaking. My teammates and I value every avenue for enhancing the bond with our fans and this partnership enables us to take it to another level.”

Monumental Sports Network General Manager Zach Leonsis: ““In conjunction with our terrific partners at NBC Sports Washington, we are thrilled to provide unprecedented coverage of the Washington Spirit this season and continue our commitment to enhancing the exposure of women’s sports. The Washington, D.C. region is a tremendous hub for the game of soccer, and we are excited to tap into that fanbase and deliver not only live match coverage but also behind-the-scene access to the team on a versatile digital platform that subscribers can access from all around the world.”

NBC Sports Washington Senior VP and General Manager Damon Phillips: “Washington Spirit soccer is a an exciting product, and the Washington, D.C., region is home to one of the sport’s biggest and most-engaged fan-bases in the nation. Along with our partners at Monumental Sports Network, we are pleased to be able to bring live coverage of the team and its players to fans this season.”

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About The Washington Spirit:

The Washington Spirit is the professional women’s soccer team based at the Maryland SoccerPlex in Germantown, Md. Launched in 2012, the Spirit play in the National Women’s Soccer League, the premier women’s soccer competition in North America. For more information about the Spirit, visit www.WashingtonSpirit.com, follow the club on Twitter @WashSpirit and on Facebook at facebook.com/washingtonspirit.

About Monumental Sports Network:

Monumental Sports Network presented by Ticketmaster is the mid-Atlantic region’s top destination for exclusive fan experiences and original sports content across desktop, tablet, mobile and OTT streaming devices. Monumental Sports Network is owned and operated by Monumental Sports & Entertainment (MSE) and by NBC Sports Group. Monumental Sports Network serves as a digital platform for fans and customers in the D.C. region and around the world. MSE – Monumental Sports Network’s parent company – is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports.

About NBC Sports Washington:

NBC Sports Washington, part of NBC Sports Group, is the official sports network of the NHL’s Washington Capitals, NBA’s Washington Wizards, NFL’s Washington Redskins and ACC. NBC Sports Washington – the leading multiplatform sports media organization serving the District of Columbia, Maryland and Virginia – delivers more than 400 live events per year, along with Emmy Award-winning news, analysis and entertainment programming. NBC Sports Washington’s digital portfolio is the region’s top source for written, video and interactive sports content. Follow the network on Twitter via @NBCSWashington, and on NBCSportsWashington.com and the MyTeams app.

About The National Women’s Soccer League:

The National Women’s Soccer League (NWSL) is a nine-team Division-I women’s professional soccer league featuring players from around the world. The nine clubs are the Chicago Red Stars, Houston Dash, North Carolina Courage, Orlando Pride, Portland Thorns FC, Seattle Reign FC, Sky Blue FC, Utah Royals FC and Washington Spirit. Based in Chicago, the NWSL is supported by the United States Soccer Federation and the Canadian Soccer Association. For more information about the NWSL, log on to the league’s official website at www.NWSLsoccer.com.