Mills Marketing & Communications currently negotiates professional hockey sports sponsorship deals, with a variety of elements, with many teams and we maintain deep relationships across the leagues. These sponsorship programs include signage, local television, in-arena activation and social media components. We also sponsor in-game television segments and local pre-game and post-game shows.
One of the most important features for professional hockey sports sponsorship deals is the dasher board signage. Many of our negotiated sports sponsorship deals include the prime dasher board positions along the boards in the corners and behind the goals. These positions get the most TV air time.
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