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With an estimated 185 million fans, professional football is the most popular sport in America today.  Because there are no regional networks that carry live games, professional football is driven mainly by national television.  For over 40 years we’ve negotiated thousands of sports marketing contracts.    Mills Marketing and Communications understands what needs to be done in order for you to be successful with Professional Football Sports Sponsorship.

Professional Football Sports Sponsorship and Mills Marketing & Communications

Mills Marketing & Communications provides unprecedented access to the leagues and aggressively negotiates professional football sports sponsorship deals for our clients.  We negotiate many professional football sports sponsorship elements which include signage, local television, and social media components which increase brand awareness among the fans in attendance while adding significant exposure during the television broadcast.  We currently negotiate sponsorship deals, with a variety of elements and possess deep relationships across the leagues.  We can help you navigate the professional football sports sponsorship landscape and deliver creative, innovative football sports sponsorship programs that will build your brand.

The stadium, the league, the radio networks and various sources are all elements Mills Marketing fights for in contract negotiations.  Even though there are strict signage rules we were able to develop a strategy that both followed the league guidelines while producing excellent exposure for our clients.  Tunnel covers are a great example of the cross-platform integration opportunity professional football offers.  As well as being a highly visible entity within the stadium itself, tunnel covers generate visibility on national television which produces great Repucom ratings.

Geico Tunnel Signage Professional Football Sports Sponsorship

Bald Eagle in flight (by Eric Hughes) Tunnel Cover Sponsorship With The Philadelphia Eagles

Mills Marketing and Communications identifies opportunities to broaden the impact of a sponsorship deal.

We can help you navigate the professional football sports sponsorship landscape and find sports sponsorship programs that cater to your specific needs.

If you are looking for a sports marketing agency to work with or simply have questions about the industry we would love to talk with you.  You can call us at (301) 208-9130 or email us at

*More on professional football sports sponsorship – Facts & Statistics

  • Direct contact with fans is one of the many benefits of a professional sports sponsorship.
  • ***The average professional football stadium attracted over 550,000 fans during the 2014 season.
  • Viewing of professional football continues to be a favorite activity of American consumers.
  • **Live professional football games accounted for the top 20 and 45 of the top 50 most watched programs of 2014.
  • ****An estimated 80 million women consider themselves fans of the sport.

Professional football sports sponsorship opportunities are continuing to grow as an attractive option to many companies.

  • *2011: $946 million
  • *2012: $1.01 billion
  • *2013: $1.07 billion
  • *2014: $1.15 billion


**Data from TV by the Numbers

***Data from

****Data from Fortune