How Sports Celebrity Endorsements and Advertising Icons Help Build Brands and Grow Revenue
Recently, Drew Mills, founder of Mills Marketing & Communications, was asked about the importance of using personalities and icons in commercial advertising, and sports marketing. For over 20 years, Mills Marketing & Communications has been involved with...
Why You Should Hire An Integrated Sports Marketing Agency
When it comes to sports we all have our favorite teams. As fans, we are passionate, loyal and engaged with the teams we follow. If our team does well, we are happy. If they are struggling, we try and figure out what needs to be improved. Regardless of how they are...
Raycom Sports Announces Renewal of GEICO as Official Corporate Champion of the ACC
“The ACC and Raycom have been great partners since 2002! The tradition continues with this extension for GEICO. With the reigning National Champions in Football ( Clemson) and men’s basketball ( North Carolina), the conference has never been stronger. We...
Legendary Advertising Executive Andy Ockershausen Interviews Drew Mills of Mills Marketing & Communications On Andy’s Our Town Podcast
Legendary Advertising Executive Andy Ockershausen Interviews Drew Mills of Mills Marketing & Communications On Andy’s Our Town Podcast. You can listen to the interview by clicking on the play button below. The transcription of the podcast is also listed...
Chris Stroud Captures First PGA TOUR Title At Barracuda And Ties For Ninth Place In The 2017 PGA Championship
Congratulations to Chris Stroud for capturing his first PGA Tour win at the Barracuda Championship and for his strong ninth place finish in the 2017 PGA Championship. RENO, Nev. — News and notes from Sunday’s fourth round of the Barracuda Championship, where Chris...
Making Experiential Sports Marketing Work for Your Company
There are many reasons a company would want to be involved with experiential sports marketing. It is a powerful and engaging marketing tool that is growing in popularity. Unlike any other marketing tool, it gives the consumer the opportunity to touch, feel and share...
Meet Chris Stroud – PGA Tour Pro Golfer
“When I was nine years old, I watched Davis Love III win a big tournament; I turned around and told my father ‘That’s what I want to be when I grow up.'” Chris Stroud is featured in GEICO NOW’s Fall/Winter 2015 magazine. See Chris on the...
Chris Stroud Ties For Second At The Alfred Dunhill Links Championship
GEICO Sponsored Chris Stroud tied for second at the Alfred Dunhill Links Championship at St. Andrews, Scotland over the weekend. As reported by the Associated Press on October 4, 2015, Chris Stroud needed a birdie on the 18th to tie for second. ”I can’t...
Property/Casualty Insurers’ Policy: Continue Sponsoring
From FEB 1, 2010 Auto and home insurance category remains one of the most active, sponsoring wide variety of property categories. If there is anything close to a constant in the sponsorship industry these days, it is the consistent interest in the medium on the...
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