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Property/Casualty Insurers’ Policy: Continue Sponsoring

Property/Casualty Insurers’ Policy: Continue Sponsoring

From     FEB 1, 2010 Auto and home insurance category remains one of the most active, sponsoring wide variety of property categories. If there is anything close to a constant in the sponsorship industry these days, it is the consistent interest in the medium on the...
Financing a dream

Financing a dream

Golfweek Magazine Tuesday, February 26, 2002 By SCOTT HAMILTON Senior Writer Tom DeCaprio will be the first to tell you there’s nothing small-time about what he’s doing. Though he’s a 38-year-old former college golfer who’s grinding on mini-tours, chasing a dream of...
Caveman Mentality: Geico’s Sports Spend Increases Examined

Caveman Mentality: Geico’s Sports Spend Increases Examined

From The Sports Business Daily.com  July 29th, 2009 Geico has “generated a nearly ubiquitous presence at sporting events,” and the company has “more than doubled its advertising during sporting events on television even as others have cut...
It’s not easy, but Geico is doing it.

It’s not easy, but Geico is doing it.

In this article by Tim Lemke in The Washington Times on Wednesday, July 29, 2009 they discuss how Geico utilized the caveman and the gecko at Nationals Park and the Verizon Center.   The article showcases the innovation of Geico marketing through the coordinated...
Geico to become first founding partner of the Nationals in 2008

Geico to become first founding partner of the Nationals in 2008

Geico to become first founding partner of the Nationals in 2008 Sponsorship of racing Presidents centerpiece of new partnership From http://washington.nationals.mlb.com/ 11/28/2007 1:16 PM ET The Washington Nationals announced today that GEICO (Government Employees...