How Sports Celebrity Endorsements and Advertising Icons Help Build Brands and Grow Revenue
Recently, Drew Mills, founder of Mills Marketing & Communications, was asked about the importance of using personalities and icons in commercial advertising, and sports marketing. For over 20 years, Mills Marketing & Communications has been involved with...
Why You Should Hire An Integrated Sports Marketing Agency
When it comes to sports we all have our favorite teams. As fans, we are passionate, loyal and engaged with the teams we follow. If our team does well, we are happy. If they are struggling, we try and figure out what needs to be improved. Regardless of how they are...
Raycom Sports Announces Renewal of GEICO as Official Corporate Champion of the ACC
“The ACC and Raycom have been great partners since 2002! The tradition continues with this extension for GEICO. With the reigning National Champions in Football ( Clemson) and men’s basketball ( North Carolina), the conference has never been stronger. We...
Legendary Advertising Executive Andy Ockershausen Interviews Drew Mills of Mills Marketing & Communications On Andy’s Our Town Podcast
Legendary Advertising Executive Andy Ockershausen Interviews Drew Mills of Mills Marketing & Communications On Andy’s Our Town Podcast. You can listen to the interview by clicking on the play button below. The transcription of the podcast is also listed...
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